Nova Scotia Community College (NSCC) Student’s Association
The Breakfast Club
Logo Design
Synopsis
The Breakfast Club, run through NSCC Students' Association, grew from scattered morning meet-ups into a province wide effort to fight student hunger, with campuses like Cumberland now serving over 400 student meals a week. After years of growth, the organization wanted a fresher logo that worked across all 14 NSCC campuses while still feeling like one program.
Nahom kept the apple shape from the old logo, since it was already core to the brand, and worked the NSCC Students' Association's stylized S into the apple's leaf and stem, creating a subtle tie to the parent organization. The familiar apple mark stayed intact, while quietly connecting back to its roots.
The refreshed logo was rolled out across merch, including mugs and stickers, available at the NSCC Students' Association office.
