For Lululemon's downtown Halifax store, the studio designed chalkboard artwork for the changing room, promoting fall community events alongside two new seasonal drops: running shoes in September and a hoodie in October. The work had to be completed in under two hours, either before opening or during closing, directly in chalk, leaving little room for error.

To manage the tight timeline, Nahom sketched the illustrations digitally beforehand, then lightly outlined them in pencil on site before tracing in chalk. The final look stayed simple, clean line art in mostly white and orange, using real product samples on hand to get accurate placement for the shoe and hoodie.

The artwork led to more sign-ups for the featured events and brought a creative seasonal touch that both staff and customers responded well to.