Latispanica
Cultural Association
We brought Latin American dance to life by transforming realistic figures into animated characters that embody Bachata, salsa, and more. While respecting the organization’s branding, we explored diverse dance styles and cultural nuances, deepening our appreciation for Latin culture. Inspired, Nahom, the founder, learned Salsa and Merengue firsthand to get into the rhythm and capture the spirit of Latin America.
Our illustrations played a part in driving measurable impact across every metric on Instagram (Meta). The campaign generated.
320,000
page views (280% increase)
4,826
content engagements (156% increase)
Link clicks rose
51%
314
new followers
(61% increase)
27,419 reach
(103% increase)
website visits jumped
121%
(4,286 visits)
The result? More than promotion, where we dove deeper into cultural connection, heightened attendance awareness, and strengthened community presence that carried LatinFax's momentum through launch.